According to research by the Mintell Company:
28% of American consumers make a point of purchasing kosher products throughout the year in varying quantities.
35% do so for the taste.
20% are looking for an ethnic connection and Jewish foods have an appeal.
16% do so for the higher quality that goes into the production of kosher food.
5% prefer food that is safer.
4% are Muslims who prefer eating halal (kosher slaughtering).
8% do so for religious reasons.
Where is kosher food bought?
70% buy kosher foods in a supermarket.
17% buy in stores that specialize in kosher products.